They Are Starting to Get It

A recent article in the Idaho Business Review talks about how real estate agents today are - and should be - relying more and more on the Internet for their work.

Real estate has become a truly globalized industry, and it is not uncommon for buyers to be looking for properties outside their states or countries. Christina Ethridge, an Idaho realtor, is quoted in the article talking about searching for properties up north for an out-of-state client. She was shocked find a $10M property listing with merely two photographs.

Although most people are still obsessing over nearly obsolete Web 2.0 technology and applications like MySpace, professionals like Lindsay Dofelmier from the Boise Urban Agent team are on the right track by exploring the the use of the 3D Web for real estate marketing and sales.

The demand will most likely come from the buyers, once they understand that they can get instant practical information on the properties they are purchasing. Very soon they will comprehend that they do not need to buy $10M properties (or even 500K for that matter) based on a couple of photographs or unrealistic, dreamy 3D rendering pictures. Who would not want to experience exactly what it would be like to live in their future home or work in their future office? Who would not want to be able to design and customize properties before making multi-million dollar decisions?

We are getting there. People are starting to get it.