Thursday, May 29, 2008

What Real Estate Wants (and Needs)

The more I speak with real estate industry leaders, the more I am convinced that the
3D Web is the answer to all their needs. I have had the liberty of conversing with corporate real estate officers, commercial and residential real estate brokers, and executive managers of globally renowned firms like CB Richard Ellis. The one thing they have in common, albeit their different market sectors and the varying roles they play in them, is that their work chiefly involves interaction with customers and with private and corporate decision makers.

What better, then, than a three-dimensional environment that is designed specifically for real-time interaction between people? What could save more time and more money than an online interactive platform that accommodates for both real estate touring and for property customization and interior design? Second Life is currently the most advanced of such environments, but that is just the problem: It is still more of an
environment rather than a platform upon which various services can be developed. Give us a 3D Web that is truly open-source; give us the ability to open standalone servers and to customize them; give us an intuitive interface that any internet user can work with.

The primary challenge, thus, is to find the most appropriate platform to implement a comprehensive real estate marketing solution. That is why 3D Realistate has partnered with UnReal Designs; no other 3D development firm has the expertise, knowledge, and experience with the 3D Web, not to mention a profound understanding of the power it holds. We are confident that together we can pioneer and revolutionize the real estate industry.

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